Inspiring Women

Amanda Kerin talks about changing the mindset when runnign a business

Creativity comes out of pain – for me at least. I’ve figured this out now I’m 37.

I’ve had two life changing experiences up until now. I was 24 when the police knocked on my halls of residents door and told me my mum had died. Life has not been the same since. At 36, I hit burnout and I wasn’t able to physically move one morning as my body was a dead weight. I wouldn’t wish either of these experiences on my worst enemy, but without question, it has shaped who I am today, and created the work I produce for my business.

I have more strength and courage to take risks than ever before, and that’s because I know first hand, that life can be taken away from you in a heartbeat, and that is painful. So we really do have to live it purposefully.

The working culture in 21st century isn’t healthy for us humans, yet we’re the ones that have created it. We are constantly on high alert with various channels competing for our time. Employers want their pound of flesh, and we do what it takes, as there are plenty of younger, harder working, talented, and cheaper resources on your heels wanting that job.